Marketing Plan - BADM 320 Intro to Marketing

Although this was an introductory marketing course, Professor Wolters gave us all a unique opportunity to have an extra-credit, penultimate marketing project. The only guidelines given were that we were to construct a marketing plan for a local non-profit or RSO in the Urbana-Champaign area and then deliver this to their team. Since I'm heavily involved with TEDxUIUC, and we've been struggling to centralize marketing information in the past year, I decided that this would be a perfect fit for my project - kill two birds with one stone. Below is the document that I turned into Professor Wolters at the end of the semester.